Iceland Prominently Featured at the Largest World Travel Market to Date

Visitors gather at Iceland’s stand under the Visit Iceland banner during World Travel Market 2025, surrounded by bright displays and networking activity.

25 Icelandic tourism companies and five regional marketing offices, alongside Business Iceland, participated in the Icelandic pavilion under the Visit Iceland brand.

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A busy, wide view of the "Inspired by Iceland" national pavilion at the China International Import Expo (CIIE). The booth features a large backdrop image of the Northern Lights and is crowded with numerous attendees and a few booth staff members.

21. nóvember 2025

Iceland at the China International Import Expo

The influencers on horseback with their trainers. From left: Annchen Augustine, Lena Wagner, Kristin Connors and Ebba Nilsson.

7. nóvember 2025

Horses of Iceland initiative reaches nearly 5 million views

Daði Már Kristófersson, Minister of Finance and Economic Affairs, together with Magnús Þór Jónsson, Björn Jónsson, and Karl Birgir Björnsson, founders of Hefring Marine.

30. október 2025

Hefring Marine receives the Icelandic Innovation Award 2025

The Icelandic participants at HYDRO 2025 at the Green by Iceland booth

27. október 2025

Iceland recognized as a role model at HYDRO

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21. nóvember 2025
Iceland at the China International Import Expo
7. nóvember 2025
Horses of Iceland initiative reaches nearly 5 million views
30. október 2025
Hefring Marine receives the Icelandic Innovation Award 2025
27. október 2025
Iceland recognized as a role model at HYDRO

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Iceland Prominently Featured at the Largest World Travel Market to Date