Promote Iceland is a public-private initiative established to lead the promotion and marketing of Iceland in foreign markets and stimulate economic growth through increased export.

Our mission is to inspire interest in Iceland and Icelandic products through varied promotional efforts, improve the competitiveness of Icelandic companies in foreign markets through competence building and participate in the promotion of Icelandic arts and culture abroad.

Our mission is to inspire interest in Iceland and Icelandic products through varied promotional efforts, improve the competitiveness of Icelandic companies in foreign markets through competence building and participate in the promotion of Icelandic arts and culture abroad.