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Íslenska

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104 Reykjavík

info@islandsstofa.is

22. október 2025

The Northern lights take centre stage in Iceland’s new marketing campaign

Three people stand beneath vibrant northern lights along a rugged Icelandic coastline, featured in Business Iceland’s AURORAS campaign promoting winter travel and natural wonders.

The campaign places a strong focus on the UK market, one of the most important visitor groups for Icelandic tourism—especially during the winter season.

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