Seafood from Iceland at the Fish and Chip Awards in London

Seafood from Iceland sponsored a category at the National Fish and Chip Awards: Restaurant of the year for the first time.

On Tuesday, February 28, an exclusive awards ceremony took place in the UK, where 600 people in the fish & chips industry gathered to recognize and award those who have excelled in different areas of the industry. For over 30 years, the National Federation of Fish Friers (NFFF) has organized the annual National Fish & Chip Awards to recognize industry leaders in Environment & Sustainability, Best Mobile Operator, and Best Newcomer, to name a few categories.

At the beginning of last year, NFFF representatives came to Iceland to learn more about Iceland's fishing industry and discuss possible cooperation. That conversation continued, and the Seafood from Iceland marketing project decided to participate in the National Fish and Chip Award with several producers involved (Brim, Iceland Seafood, Rammi, and Þorbjörn).

Seafood from Iceland sponsored a category at the National Fish and Chip Awards: Restaurant of the year for the first time. While it was challenging to pick just one, the winner was Fish City in Belfast. Other restaurants nominated included: Malt and Anchor in Cirencester, which came in second, and Henry's of Hunstanton came in third. 

Event organizers invited all the sponsors to a reception in the British Parliament at Westminister Hall. Representatives from Icelandic companies attended and met with business colleagues. Fish and chips is undoubtedly Britain's national dish. Approximately 10,500 restaurants across the UK serve fish and chips. Iceland is a significant supplier of this market, and the participation of Seafood from Iceland helped strengthen business relations and brand awareness in this most important market for Icelandic seafood.

Below you can see some photos from the event.