ISK 630 Million Allocated to Consumer Marketing for Iceland as a Destination

Pétur Þ.Pétur Þ. Óskarsson, CEO of Business Iceland, and Hanna Katrín Friðriksson, Minister of Business, Industries, stand together at Reykjavík Harbor after signing the destination marketing agreement.

Pétur Þ. Óskarsson, CEO of Business Iceland, and Hanna Katrín Friðriksson, Minister of Industries, sign a one-year, ISK 630 million agreement to support sustained marketing of Iceland as a travel destination. Photo: Kristinn Magnússon

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Visitors meet with representatives at the Business Iceland pavilion at Eurosatory 2026 in Paris, alongside the Varist and Isar booths. Visitors met with representatives at the Business Iceland pavilion at Eurosatory 2026 in Paris, alongside the Varist and Isar booths.

22. júní 2026

Iceland at Eurosatory in Paris

A professional group photograph of the Icelandic delegation at the World Geothermal Congress 2026 in Calgary, featuring representatives from over 20 companies and institutions gathered at the pavilion under the Green by Iceland banner displaying the slogan, Iceland is the home of geothermal.

18. júní 2026

Icelandic Geothermal Expertise Takes Center Stage at WGC 2026

A professional group photograph of the British National Fish & Chip Awards winners and organizers standing together outdoors on the rocky terrain in front of the cascading tiers of Dynjandi Waterfall (Fjallfoss) in the Westfjords, Iceland.

11. júní 2026

The Westfjords Captivate British Award Winners

Five panel speakers in business attire sit on stage at the Our Climate Future 2026 forum in Calgary. A branded World Geothermal Congress lectern stands to the right, facing an audience.

10. júní 2026

Iceland's experience is in focus during the new growth phase of geothermal energy

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22. júní 2026
Iceland at Eurosatory in Paris
18. júní 2026
Icelandic Geothermal Expertise Takes Center Stage at WGC 2026
11. júní 2026
The Westfjords Captivate British Award Winners
10. júní 2026
Iceland's experience is in focus during the new growth phase of geothermal energy

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ISK 630 Million Allocated to Consumer Marketing for Iceland as a Destination