Export industries
Long-term strategy for Icelandic export industries
Long-term strategy for Icelandic export industries
In 2019, Business Iceland worked on a long-term strategy for Icelandic export industries to benefit the economy on behalf of the government. Approximately 400 people participated in the drafting of this strategy directly through 13 workshops held throughout the country and with representatives of Iceland’s leading export industries.
Future strategy planning
In the new Business Iceland Act, enacted in 2018, the agency was tasked with formulating a long-term strategy for increasing export income. The strategy should stipulate the focus of Iceland’s marketing efforts in foreign markets, select market areas, and define measurable goals to assess performance.
Status of performance criteria
According to the Business Iceland Act, the long-term strategy must form the main objectives of the marketing work that Business Iceland carries out in foreign markets. The strategy must include objectives and priorities in individual market areas and respective sectors and have measurable performance goals.
Green: Development in accordance with criteria
Yellow: Stagnation and uncertainty that criteria will be met
Red: Regression and status below criteria