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Export sectors

Fisheries and food

Fisheries and food

Increase the value of Icelandic seafood and food through marketing activities based on origin, sustainability and innovation.

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Chef in Iceland holding plate of fresh fish
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Baccalau de Islandia in Spain and Portugal


For the longest time, the Icelandic fisheries industry has been our most powerful export sector and a pillar of the nation’s foreign currency acquisition. However, the growth of the sector is limited by nature, and it is therefore necessary to increase the value of Icelandic seafood products through co-ordinated marketing activities based on origin, sustainability and innovation.

Business Iceland is responsible for a wide range of marketing and promotional activities for Icelandic seafood to increase awareness of Iceland as a country of origin and promote positivity towards Icelandic seafood. We also present Iceland as an ideal place to trade in fisheries technology – whether it concerns solutions related to fishing, processing or maximum utilisation.

Marketing strategies


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Seafood from Iceland

Icelandic fisheries companies have united under the slogan Seafood from Iceland to increase export value with a single label of origin. The project is also intended to promote Icelandic origin and increase positivity towards Icelandic seafood.

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Icelandic origin

Food industry

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Icelandic Food

The aim is to promote awareness of Iceland as the country of origin of clean and wholesome food products produced sustainably.

Food traceability and the connection to its origin and history create value. In Iceland, specialized food and beverage companies have taken advantage of the Icelandic origin and connection with the country’s image to differentiate their brands in foreign markets. Examples of this are milk, Icelandic water, and beverages such as beer and vodka.

Icelandic fisheries and food