ENJOY THE QUALITY OF ICELANDIC FISH

For the longest time, the Icelandic fisheries industry has been our most powerful export sector and a pillar of the nation’s foreign currency acquisition. However, the growth of the sector is limited by nature, and it is therefore necessary to increase the value of Icelandic seafood products through co-ordinated marketing activities based on origin, sustainability and innovation.

Business Iceland is responsible for a wide range of marketing and promotional activities for Icelandic seafood to increase awareness of Iceland as a country of origin and promote positivity towards Icelandic seafood. We also present Iceland as an ideal place to trade in fisheries technology – whether it concerns solutions related to fishing, processing or maximum utilisation