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Marketing Projects

Promote Iceland maintains several marketing campaign aimed to promote and market Icelandic products to consumers abroad.

Iceland Responsible Fisheries

The fishing industry in Iceland was united in developing the Iceland Responsible Fisheries programme, to promote the Icelandic origin of the seafood and well-managed fisheries in Icelandic waters.

Iceland Responsible Fisheries

THE SECRET OF ICELANDIC COD

The program aims to strengthen the market position for salted cod products from Iceland in key markets; Spain, Portugal, and Italy.

THE SECRET OF ICELANDIC COD

HORSES OF ICELAND

Stakeholders in the Icelandic horse community developed a strategic marketing plan to increase the awareness, and strengthen the image of the Icelandic horse in international markets.

HORSES OF ICELAND