IMX Recommends Aldrei fór ég suður (I Never Went South Festival)

IMX Recommends Aldrei fór ég suður (I Never Went South Festival)

29. febrúar 2008

“Truly inspiring” – The Times
The annual I Never Went South music festival will take place this year on the 21-22nd March 2008 at Ísafjörður, Iceland.

The beloved brainchild of musical mastermind Mugison, I Never Went South will celebrate its fifth year in his hometown this Easter.
A two day, free-for-all, I Never Went South has been gaining a solid reputation as a remarkable and magical event to catch the most exciting artists Iceland has to offer, performing to an all-ages crowd in an enchantingly unorthodox setting.

Previous festival highlights include exclusive performances by notables such as Mugison, Gusgus, Trabant, Lay Low, Benni Hemm Hemm. The first year members of Sigur Rós played a country set and two years ago Gryff from Super Furry Animals performed with local factory workers. In 2007 Blond Redhead joined in the fun.
This year’s event will be no exception, with Mugison having confirmed the likes of Bob Justman, Hjaltalín (The Icelandic Arcade Fire), Retro Stefson (Retro-Latin-Surf-Soul-Powerpop), Sprengjuhöllin (Iceland’s favourite pop act), xxx Rottweiler (Overlords of Icelandic rap), Sign (A face-frying experience), SSSól (Legendary party favourites) to perform at this year’s festival.

"As usual, almost every Icelandic band and musician has been in touch with us to ask about the possibility of performing. These are fun and difficult days, as we are faced with the gargantuan task of trying to fit them all on one stage for a two day bill," Mugison remarked on the phone from his home-studio in Súðavík (Ísafjörður's neighbouring fishing hamlet).

I Never Went South is an experience and adventure beyond simply the acts performing, including a gig in a Swimming Pool, a fishing trip and a tour round a local studio built within old fish tanks.
The festival promises to be one of the most eclectic and leftfield weekends of the year in one of Iceland’s most treasured, rural towns.

IMX website: www.icelandicmusic.is/

Mugison releases his new album, Mugiboogie, in the UK in June.

Further information on I Never Went South 2008 can be found at www.aldrei.is

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