Promote Iceland works to boost interest and demand for Iceland’s talent, products and services. We facilitate collaboration between sectors that collect information on international markets. All content is available on the website, Smidjan, smidjan.islandsstofa.is. Our work includes analyzing company needs and preparing them for entry into overseas markets.
In collaboration with companies and stakeholders, we work on focused PR and marketing in targeted markets to increase the awareness of Icelandic the Icelandic business community and expand networks and B2B relationships. This is done by organizing foreign press visits to Iceland and tours of Icelandic companies in foreign markets.