Icelandic design and culture have gained international recognition during the last few years. Music, films, books and fashion design have contributed to Reykjavik's status as “The Capital of Cool”. Young designers and filmmakers are taking advantage of the rich cultural heritage while being in the mainstream of global cultural trends and fashion.
Icelandic design has gained a reputation for being different for various reasons. The bold and innovative design of fashion, furniture, architecture and most recently footwear, has caught the attention of the outside world.
Many local designers are heavily influenced by the stark contrasts of Iceland's nature. This is clearly reflected by the use of unusual textiles and raw materials among designers of fashion- and footwear. Significant elements of nature are also reflected in modern architecture.
True to its cause the Promote Iceland has made every effort possible to support this relatively young export trade by organizing or participating in various ventures at home and abroad.