Tourism and creative industries
The department of Tourism and Creative Industries aims to attract tourists to the country with co-ordinated promotion and marketing efforts for the Icelandic tourism industry and promotes Icelandic culture abroad. Among other projects, the department is in charge of the marketing campaign Inspired by Iceland, which seeks to increase the number of tourists in the off-season. The department also works on other marketing projects, relating to various fields, such as food, creative industries and health.
The department works on various aspects of promotion, such as websites and social media, foreign public relations, media visits, travel exhibitions and various events abroad. The department maintains three websites; Iceland.is, Visiticeland.com and Inspiredbyiceland.com. Additionally, it collaborates on several other tourism related websites and is active on social media platforms through Iceland Naturally. It publishes promotional material, such as pamphlets and the Issues & Images magazine, and answers inquiries from interested tourists.
Tourism and Creative Industries promotes Iceland by collaborating with various public relations offices and organizing trips to the country for foreign journalists. It participates in cultural events, such as HönnunarMars (DesignMarch), Reykjavík Fashion Festival, Aldrei fór ég suður, EVE Fanfest, Iceland Airwaves etc.
In addition to planning events in Iceland, the department also participates in the organization of events abroad, such as workshops and travel exhibitions to promote the country and its products and services, as well as to establish connections between Icelandic and foreign companies.
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