We focus on long term value creation in food, fisheries, and agriculture industries in our marketing and PR activities. We analyse market opportunities and bring together companies, public organisations, and other stakeholders in marketing projects to make a stronger impact in marketing and promotion. We work towards the following objectives:

  • Analyse market opportunities
  • Exercise long term strategy to optimise value for the industry and companies
  • Bring together companies and stakeholders for a collaboration in marketing projects
  • Promotion and marketing projects
  • Cooperate with private companies, public organisations, and other marketing initiatives
  • Assist and guide individual companies
  • Build a strong network in Iceland and in foreign markets
  • Close cooperation with other divisions within Promote Iceland; Iceland Naturally, Inspired by Iceland etc., as well as with the Icelandic embassies abroad.